Bhool Chuk Maaf theatrical release conflict
“Whilst we were eagerly anticipating bringing the film to celebrate with you in theatres, the nation comes first,” Maddock Films announced. The last-minute change had viewers now watching the film from home through Amazon Prime Video on May 16. This move did not go down well with PVR Inox, India’s largest multiplex chain.
PVR Inox vs Maddock Films
PVR Inox quickly got the Bombay High Court to stop the OTT release, claiming that Maddock Films breached an agreement. They claimed that Bhool Chuk Maaf was contractually obligated to run for eight weeks in theaters before reaching digital platforms.
From court documents:
– The deal between Maddock Films and PVR Inox was executed on May 6, 2025.
– 31 Delhi-based PVR theatres had previously initiated promotional campaigns for the film.
– PVR Inox claimed that the abrupt cancellation by Maddock Films was not motivated by security but by dismal advance booking data.
– The multiplex major claimed ₹60 crore in damages for losses arising out of non-playability of the film.
The Bombay HC Verdict: OTT Blocked for Now
The court found two key flaws in Maddock Films’ argument:
1. Holdback period as per the contract (eight weeks) comes into play only in case of the film’s theatrical release– Maddock Films interpreted it as facultative, while PVR Inox insisted that it was obligational.
2. Abupt changeover to OTT breaks revenue streams, impacting theatre chain credibility among customers.
For these reasons, Bhool Chuk Maaf won’t be streamed online till the legal issue gets resolved. Next hearing date: June 16.
Bollywood OTT vs theatrical release
This case puts into the spotlight the continuous battle between theatrical releases and streaming platforms. Bollywood has witnessed a spate of direct-to-OTT films, which have usually enjoyed broader global reach and lower-cost distribution.
Multiplex chains, however, continue to battle for theatrical exclusivity on the grounds that:
– The big-screen experience is the very essence of cinema culture.
– Theatre revenues underpin thousands of entertainment industry jobs.
– Abrupt OTT turns fracture trust amongst cinema owners, creating financial crises.
Though world markets have embraced hybrid releases, India continues to struggle with a proper framework regarding OTT-first releases for films first committed to theatres.
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