Bollywood's Instagram Powerhouses: How Much They Earn Per Sponsored Post

Priyanka Chopra Jonas

[{"selector":"#anim-df600a18-4a72-4cf7-ad80-c8881cfb60ac [data-leaf-element=\"true\"]","keyframes":{"transform":["translate(1.2343653440869098%, -11.308351541265665%) scale(1.3759398496240602)","translate(0%, 0%) scale(1)"]},"delay":30,"duration":1500,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] [{"selector":"#anim-12ae55a1-26ae-4a42-9701-e579bd082942","keyframes":{"opacity":[0,1]},"delay":10,"duration":1200,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-4c9396ba-3ca8-4ae4-94e9-40e6868cdfe3","keyframes":{"transform":["translate3d(-123.67492%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":10,"duration":1200,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-9e681e58-f687-432a-aced-1a6d332abf8f","keyframes":{"opacity":[0,1]},"delay":10,"duration":1200,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-7bcf9e0a-963b-4726-bf8e-b68f46dbaad6","keyframes":{"transform":["translate3d(115.2381%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":10,"duration":1200,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] The global icon boasts an extraordinary Instagram following of approximately 87.7 million. She reportedly charges a staggering ₹2 crore for every sponsored post

Alia Bhatt

[{"selector":"#anim-f052f6f4-0096-4205-a84c-485f91791760 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate(-1.0658141036401503e-14%, 0%) scale(1.5)","translate(0%, 0%) scale(1)"]},"delay":30,"duration":1500,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] [{"selector":"#anim-78e6f12b-f8ee-4e4a-baf4-622b519b2cd9","keyframes":{"opacity":[0,1]},"delay":10,"duration":1200,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-44fcba4c-88ce-4405-9fe9-1ae30ed01f2d","keyframes":{"transform":["translate3d(-122.61484%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":10,"duration":1200,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-435feb4e-a47f-4a89-9673-95254b2152b2","keyframes":{"opacity":[0,1]},"delay":10,"duration":1200,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-460abe9c-2559-42ad-b17a-ffd47eb71f92","keyframes":{"transform":["translate3d(120.47782%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":10,"duration":1200,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] With nearly 77 million followers, Alia Bhatt earns an estimated ₹1.5 crore to ₹2 crore per post.

Deepika Padukone

[{"selector":"#anim-097a3cba-96be-4f2d-9ea2-9648123ec5db [data-leaf-element=\"true\"]","keyframes":{"transform":["translate(-0.2063750947869086%, 18.753015387120193%) scale(1.3759398496240602)","translate(0%, 0%) scale(1)"]},"delay":30,"duration":1500,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] [{"selector":"#anim-de5bf3f6-67b9-48f7-a600-bc4b9719069c","keyframes":{"opacity":[0,1]},"delay":10,"duration":1200,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-d8622dbd-b4d5-4e07-b72e-bf9550ee51e7","keyframes":{"transform":["translate3d(-122.61484%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":10,"duration":1200,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-611cc19c-db42-4cb0-8a09-e6ca72c8b3d2","keyframes":{"opacity":[0,1]},"delay":10,"duration":1200,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-c283c2ee-23c4-49d9-b76b-8465f220f5f1","keyframes":{"transform":["translate3d(120.47782%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":10,"duration":1200,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] Deepika, who has a following of around 74 million, charges between ₹1 crore and ₹2 crore for sponsored content.

Katrina Kaif

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Shraddha Kapoor

[{"selector":"#anim-36d3ba00-7cfa-432e-8daa-4c808d919736 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate(0%, -0.000001755775952611211%) scale(1.462962962962963)","translate(0%, 0%) scale(1)"]},"delay":30,"duration":1500,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] [{"selector":"#anim-8dbffdc1-5b8b-409c-847f-08cd3a896608","keyframes":{"opacity":[0,1]},"delay":10,"duration":1200,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-c17b4e2f-1b79-4eae-be2d-5ba084c0c301","keyframes":{"transform":["translate3d(-123.32156%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":10,"duration":1200,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-1331d550-81da-423a-ab57-541117db7762","keyframes":{"opacity":[0,1]},"delay":10,"duration":1200,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-d387de7e-163a-4161-b3b4-c4803054b77f","keyframes":{"transform":["translate3d(118.08874%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":10,"duration":1200,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] With an impressive 80 million followers, Shraddha is said to charge approximately ₹1.5 crore for each sponsored post.

Shah Rukh Khan

[{"selector":"#anim-0ef8838d-0958-4838-a092-4ab7702ec16f [data-leaf-element=\"true\"]","keyframes":{"transform":["translate(0%, 0%) scale(1.5)","translate(0%, 0%) scale(1)"]},"delay":30,"duration":1500,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] [{"selector":"#anim-48ac9cc1-2346-4bb4-a846-bb2750333d18","keyframes":{"opacity":[0,1]},"delay":10,"duration":1200,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-d6d60e7a-7ae5-4b0e-95c2-7a886dcfbc96","keyframes":{"transform":["translate3d(-123.32156%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":10,"duration":1200,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-55c52bd0-c4d6-4563-a896-e248e630829c","keyframes":{"opacity":[0,1]},"delay":10,"duration":1200,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-980133c7-f8e5-4f14-b2ee-9c8dd0a20a37","keyframes":{"transform":["translate3d(118.08874%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":10,"duration":1200,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] Despite a relatively smaller Instagram following of 22 million, King Khan commands between ₹80 lakh and ₹1 crore for a single post

Amitabh Bachchan

[{"selector":"#anim-33a5359a-7ded-4f8e-a104-f173e29238e9 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate(3.967720518095277%, 0%) scale(1.5)","translate(0%, 0%) scale(1)"]},"delay":30,"duration":1500,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] [{"selector":"#anim-568a16bb-8910-4162-88d9-9512f9cad9d1","keyframes":{"opacity":[0,1]},"delay":10,"duration":1200,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-b448dedc-eeac-4fe5-bc7d-bdf9bab46428","keyframes":{"transform":["translate3d(-122.9682%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":10,"duration":1200,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-5a9f1183-ee4f-4ade-ac51-82ae24a388c5","keyframes":{"opacity":[0,1]},"delay":10,"duration":1200,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-5a3c7ab8-a88b-4ca4-8209-5ce380efdde4","keyframes":{"transform":["translate3d(122.9682%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":10,"duration":1200,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] With about 14 million followers, the legendary actor earns ₹40 lakh to ₹50 lakh per post.

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[{"selector":"#anim-7d09a903-448d-42b2-a8f4-b030fc4847fc [data-leaf-element=\"true\"]","keyframes":{"transform":["translate(0%, 0%) scale(1.5)","translate(0%, 0%) scale(1)"]},"delay":30,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] [{"selector":"#anim-d60aeded-6c6e-4756-9feb-3924ba8315fe","keyframes":{"opacity":[0,1]},"delay":30,"duration":2000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-5a2346a7-0c83-413b-befc-12a9209bf273","keyframes":{"transform":["translate3d(0px, 162.37164%, 0)","translate3d(0px, 0px, 0)"]},"delay":30,"duration":2000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] Learn more